Yahoo to test Google AdSense on Search Result Pages
In the second Yahoo/Microsoft/Google post of the day, I just read over at Techcrunch that Yahoo plans to test out Google AdSense on there search result pages.
According to Yahoo’s statement - “Yahoo!’s board of directors is exploring strategic alternatives to maximize stockholder value, including exploration of potential commercial business arrangements.”
At first Yahoo will deliver relevant Google ads alongside Yahoo!’s own search results.
The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries.
Does this also mean that Yahoo is giving up on there own Yahoo Search Marketing PPC system Panama?
Do they feel Google has a larger advertising base and maybe in the long run could actually earn more revenue? Without having to have the overhead of the staff and technology to operate their own service?
Only time will tell …
