Built and scaled high-traffic internet products, starting with ArticlesBase.
About
I build where product, engineering, and business meet.
Founder and hands-on CTO with more than twenty years building software products and the businesses around them.
Built and commercialized profitable web businesses through Webika.
Transitioned the studio's focus into software-as-a-service products.
Building AI-native SaaS products: HookTide and Rivi.
The long version, kept practical.
My career began with the kind of work that leaves nowhere to hide: turning an idea into production code, finding customers, keeping the system running, and making the economics work.
At ArticlesBase, I wrote the first production version and led the technical direction as the bootstrapped platform grew to roughly one million daily unique visitors. Scaling it required database replication, caching, load balancing, content-quality systems, SEO infrastructure, and a team that reached approximately fifteen people at its peak.
Since 2008, I have served as Co-Founder and CTO of Webika. We have built across SaaS, analytics, performance marketing, e-commerce, affiliate products, and AI-native software. Every business model reinforces the same lesson: technology has to make sense in commercial context.
Today my focus is AI-native product architecture, hands-on delivery, and early-stage technology investing. That includes the less visible decisions that make AI dependable: validation, model economics, fallback behavior, and clear boundaries between generated judgment and deterministic truth.
Explore selected workJudgment is the work.
Business before novelty
Technology earns its place by improving the product, the customer experience, or the economics of the business.
Stay close to the work
Strategy, architecture, and implementation should keep informing one another.
Design for trust
Important AI output needs validation, measurement, and an explicit failure strategy.
Keep systems legible
Simple infrastructure and clear decisions make teams faster and change less expensive.
Building something? Tell me about it.
For conversations about products, technology, AI, or early-stage companies, LinkedIn is the best place to reach me.